Compost or Accumulation
- Mark McCartney

- Oct 8
- 1 min read

Why regenerative business starts with how we think about money
As we move into autumn, I’ve been thinking about compost - and how it might offer a better metaphor for business than accumulation.
Traditional economics celebrates constant growth: the ever-upward arrow of revenue, targets, GDP. But life doesn’t work that way. Compost shows us a different rhythm - one of transformation and return. We take the cuttings, the leftovers, even the waste, and turn them into new nutrients. Nothing is lost; everything feeds the next cycle.
At TO FOCUS, we’re trying to run our business like a compost heap. Yes, there are profit and revenue goals - but they’re in service of building living material: relationships, learning, courage, creativity. Profit isn’t the destination; it’s the pile that feeds future work.
This idea connects directly to what I’ll be exploring at the Blue Earth Summit on 15 October 2025:
In conversation with Octopus Money about democratising financial planning - making it possible for more people to grow healthy financial soil.
Moderating a session with Cool Farm on regenerative farming, where soil health becomes a shared lens for leadership, sustainability, and systems change.
Compost reframes profit: not as something to accumulate or hoard, but as nutrient to reinvest - thoughtfully, rhythmically, in service of something larger.
As E.F. Schumacher wrote, “An economy is healthy when people matter.”
So perhaps this season’s challenge is to ask: what am I returning to the soil?
If you’re attending Blue Earth Summit (15–17 Oct, London), come say hello.
Warm regards,
Mark



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